This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.

The Marketing Director's Handbook Volume 2 complements the original practical guide. It brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and the marketing function. Most see digital marketing activity as separate to marketing. It is not. By understanding digital as part of the whole you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation.

When it comes to creating powerful and effective hacking tools, Python is the language of choice for most security analysts. But just how does the magic happen? In Black Hat Python, the latest from Justin Seitz (author of the best-selling Gray Hat Python), you ll explore the darker side of Python s capabilities writing network sniffers, manipulating packets, infecting virtual machines, creating stealthy trojans, and more. You ll learn how to: Create a trojan command-and-control using GitHub Detect sandboxing and automate comemon malware tasks, like keylogging and screenshotting Escalate Windows privileges with creative process control Use offensive memory forensics tricks to retrieve password hashes and inject shellcode into a virtual machine Extend the popular Burp Suite web-hacking tool Abuse Windows COM automation to perform a man-in-the-browser attack Exfiltrate data from a network most sneakily Insider techniques and creative challenges throughout show you how to extend th

"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.

Nick Phillips, cardiologist, loses his wife and unborn child in a tragic car accident. All his years of training are of no use as they die before his eyes in the emergency room. In grief he steps away from medicine, hiding from himself and the world, and searching for direction in his life.

Marcie Corrandini, the beautiful daughter of Europe's reigning Mafia Don, must find a heart surgeon for her ailing father, someone who doesn't realize who he is, will travel and do whatever is necessary to keep him alive.

She is being followed by Interpol, and they want to know what she is up to as she travels to Paris to do business for her father's legitimate enterprises and to research cardiologists.

When she contacts Nick's best friend, Jim Franks, still employed by the CIA, can't resist an opportunity to gain intimate knowledge of the Corrandini family. Interpol's agent, Hans Mueller, has been watching the Corrandini Family for years and will do anything to get this doctor placed on the Corrandini yacht in Monaco.

Events unfold forcing Marcie to run for her life alone. Once again Nick is left searching.

Nick Phillips, cardiologist, loses his wife and unborn child in a tragic car accident. All his years of training are of no use as they die before his eyes in the emergency room. In grief he steps away from medicine, hiding from himself and the world, and searching for direction in his life.

Marcie Corrandini, the beautiful daughter of Europe's reigning Mafia Don, must find a heart surgeon for her ailing father, someone who doesn't realize who he is, will travel and do whatever is necessary to keep him alive.

She is being followed by Interpol, and they want to know what she is up to as she travels to Paris to do business for her father's legitimate enterprises and to research cardiologists.

When she contacts Nick's best friend, Jim Franks, still employed by the CIA, can't resist an opportunity to gain intimate knowledge of the Corrandini family. Interpol's agent, Hans Mueller, has been watching the Corrandini Family for years and will do anything to get this doctor placed on the Corrandini yacht in Monaco.

Events unfold forcing Marcie to run for her life alone. Once again Nick is left searching.